Assistance Packaging

Tasked with redesigning packages in favour of people who have disabilities, we chose the brand, Thick-It for its wide target audience and limited company options to help their condition. 

Deliverables:

Logo, mock-ups, design process book, product die-lines.

The project focused on creating a new, energizing, and fun brand image for people who suffer from dysphagia. 

We wanted to emphasize the main goal of Thick-It: to make daily life easier for people who have dysphagia. Their purpose is to improve their consumers’ quality of life, and to aid in preventing complications that may come with dysphagia, such as dehydration, and malnutrition, as well as mental health complications, such as depression and a fear of eating.